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Case Study: CTM Hotel Reviews boost traveler satisfaction

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Using the CTM Hotel Reviews feature, a major client significantly improved the efficiency of their accommodation research process, boosting traveller confidence.

CTM has proudly served as the official travel provider for this government department since 2016.

Read on to find out more.

Client

Government client

Industry

Government

Focus

CTM Hotel Reviews

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Objective

Improve hotel selection decisions by providing better visibility of traveler feedback, property information, location, and facilities.

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Solutions

Implemented CTM Hotel Reviews in Lightning, enabling travelers to submit feedback and arrangers to access hotel reviews during booking.

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Outcome

Traveler feedback became more accessible through CTM Hotel Reviews in Lightning, improving confidence in hotel selection.

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Objective

One of the primary goals for this client is to ensure the selection of the most appropriate accommodations for every trip, considering essential factors such as location and facilities. Achieving this requires access to comprehensive information that enables more informed choices in hotel selection and negotiation.

Solutions

CTM Hotel Reviews is a feature accessed through CTM’s online booking tool, Lightning. This tool enables travelers to provide honest feedback about their stay. By incorporating this feature into their workflow, the client’s travel arrangers now have valuable access to previous reviews, equipping them with the insights needed to make more informed property selections. Consequently, this has led to a notable increase in traveler confidence and overall satisfaction.

Outcome

Traveler feedback became more accessible through CTM Hotel Reviews in Lightning, enabling travel arrangers to make more informed accommodation choices. This improved confidence in hotel selection and led to increased traveler satisfaction.

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Traveler feedback became more accessible

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Improved confidence in hotel selection

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Increased traveler satisfaction

Testimonial

“CTM Hotel Reviews is a terrific feature that assists our travel bookers in researching accommodation options. Reviews and feedback received from our own travellers add integrity and ensure that the feedback is reliable, providing confidence that the best hotel options are chosen for our travellers”.

- Project Officer | Procurement Division – Client -

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