Vitality’s London incentive trip, delivered by CTM
Find Out MoreCTM managed Vitality’s London incentive trip, bringing together top performers from Canada for a memorable experience with tailored activities, dining and dedicated on-site support.
Read on to find out more.
Client
Vitality
Industry
Insurance
Event Type
Winners Incentive Trip
Incentive trips are one of the most meaningful ways to recognise the people behind the results, rewarding top performers with an experience they would be unlikely to plan for themselves. Vitality’s winners’ trip brought together its top performers from Canada to London for a few days to enjoy the city’s best-known sights, dining, and entertainment.
With multiple stakeholders, guests from overseas, and a packed itinerary of dinners, tours and experiences across the city, Vitality needed a partner who could own the entire program, from the first planning conversations through to on-site delivery.
CTM’s Meetings & Events team managed the program from first planning to final departure. The team built the itinerary, acted as the single link between the client and every supplier, and kept timelines and guest requirements on track, with dedicated support on the ground throughout. CTM also sourced and contracted the group’s hotel and arranged airport transfers.
The itinerary combined London’s best-known sights with experiences designed just for the group. CTM organized tickets for the Tower of London, a Thames River cruise with lunch on board, and a private London Eye capsule with branded overlays. Evenings included drinks and dinner at a restaurant at the famous Shard as well as at The Ivy Soho, dinner on board Bustronome’s touring restaurant bus, and theater tickets to Moulin Rouge! The Musical.
Every supplier, booking and guest request ran through CTM, so Vitality’s events team could focus on the winners instead of the logistics. “A huge amount of work clearly happened behind the scenes, much of which the guests will never see, but it played a significant role in the success of the trip. The winners had a fantastic experience,” said Alice Cox, Events Manager at Vitality.
Incentive trip for 8 winners from Canada
Exclusive London experiences and activities
Dedicated on-site support throughout the trip
Testimonial
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How can businesses create memorable incentive trips for top performers?
Businesses can reward top performers with tailored experiences combining dining, sightseeing and entertainment. For Vitality, CTM organised a London itinerary featuring a private branded London Eye capsule, a Thames River cruise and a West End show.
What is involved in planning an international incentive trip?
International incentive trips require coordination across accommodation, transport, activities and suppliers. CTM managed these arrangements for Vitality’s winners travelling from Canada, including on-site support in London.
How can businesses manage multiple suppliers for a corporate event?
A central event management partner coordinates supplier communication, bookings and scheduling. CTM managed these arrangements for Vitality, allowing its events team to focus on the winners.
How can companies make employee incentive trips feel exclusive and rewarding?
Combining iconic attractions with unique group experiences can make incentive trips more memorable. For Vitality, CTM arranged a private branded London Eye capsule alongside curated dining, sightseeing and entertainment.