Case Study: Sabre group booking module provides savings
Find Out MoreCTM successfully retained a major client while delivering substantial savings of $40,000 by implementing a tailored end-to-end solution encompassing automation, Sabre Groups, and Tramada.
The client, a prominent airline operating on behalf of two Australian Airlines, manages the transport of over 500 crew members on a monthly roster. This demanding operation requires a 24-hour turnaround from roster receipt, involving multiple ports and destinations.
Read on to find out more.
Client
Aviation client
Industry
Aviation
Focus
Sabre Groups
Objective
Improve booking efficiency, reduce processing time, and deliver cost savings across the travel program.
Read moreSolutions
Implemented automation to streamline bookings, reduce manual effort, and optimize booking fees.
Read moreOutcome
Reduced booking time to 20 seconds per PNR, lowered booking fees, and delivered $40,000 in savings.
Read moreThe client had been utilising a timeconsuming manual booking process that not only proved inconvenient but also hindered the achievement of their critical 24-hour Service Level Agreement (SLA).
To ensure the retention of this valued customer and enhance their booking experience, CTM developed a solution to provide added value, cost reduction, and operational efficiency enhancements. We aimed to significantly expedite the turnaround time while enhancing the accuracy of roster management.
The solution centred around Sabre Group Wizard, and CTM worked collaboratively to develop a comprehensive solution that seamlessly integrated automation and Tramada.
Our team designed an importable Excel template allowing straightforward roster uploads, encompassing all essential booking details such as dates, origin, destination, hierarchy, and traveller-specific information directly into the Group Wizard.
This automation significantly expedited the booking process, reducing it from a time-consuming 20 minutes to a mere 20 seconds per Passenger Name Record (PNR). Beyond the time savings, this solution also reduced our overall Full-Time Equivalent (FTE) staffing requirements.
As a result, CTM successfully retained the client as a valued customer, and we provided them with a significant discount on their current Booking Fee, reducing it from $24.00 to $15.00 per booking. This adjustment resulted in savings of $40,000 for the client, underscoring our commitment to delivering cost-effective solutions.
40k achieved in savings
20 seconds per PNR booking time
Retained the client as a valued customer
Ready to reduce booking times and travel costs in your program?
Contact CTM today.


