Hotel Programs: where is the value?

Too many people consider hotel accommodation a ‘sunk cost’ of business travel – but it shouldn’t be that way. Accommodation is a key part of a company’s travel spend, by partnering with a travel management company with the right expertise and technologies, your business can drive and maximise savings.

At CTM, we invest heavily in delivering tools and services which deliver ROI to our clients, including rate forecasting technology, access to pre-paid last minute inventory and tactical supplier negotiations.


Tracking accommodation pricing trends through CTM’s Bed Forecaster technology gives our clients an advantage when planning travel. Selecting travel dates with the lowest prices listed provides great savings on hotel spend.

This proprietary forecasting technology is particularly important for clients planning their travel where it coincides with major tourism and travel events at their destinations. Our forecasting tools allow our clients to adjust their planned travel to avoid the pricing peaks and coincide with troughs in the market.

 Additionally, the integration of last minute hotel inventory into our online booking tools (OBTs), adds up to 150,000 global properties and over 200,000 special offers to their single source of booking. By integrating reduced, pre-paid hotel rooms alongside GDS hotel rates, our clients achieve substantial savings and benefiting from enhanced supplier negotiations through greater trackable spend.



John Balloch, CTM’s Head of Supplier Relations, explained: “Having a strong connection to local hotel providers gives CTM the ability to negotiate the best possible rate for our clients, securing significant savings that are not available through independent bookings.”

“CTM’s Preferred Hotel Program gives our clients access to special rates, benefits and inclusions that have been negotiated with our preferred hotel partners. Clients can also add any previously negotiated deals they have with hotels.”

“Understanding the full picture of our client’s travel profile is the key to identifying savings opportunities for them.  This includes how many nights they are booking, when and where those bookings are taking place and any incidental expenditure from these bookings.”

“Once we understand our client’s full travel account, we can negotiate the best arrangements, to maximise savings and still meet the needs of their business.”

Having the right level of expertise and experience in negotiating with hotels suppliers is paramount for achieving the best possible savings for clients. This includes understanding the ideal time of year to launch Requests for Proposals for accommodation suppliers to capitalise on market over-supply.

CTM’s Client Value Managers have this experience, and work with our clients to develop a hotel program that will maximise savings and deliver value to their business.


Providing your travellers with the rooms they want, while driving the savings your business need

With our hotel offering, you can offer your travellers all the rooms they want, secure the savings your program needs, and ensure duty of care for those who are on the road.


For a detailed review of your hotel program, contact CTM: