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CTM recognised as Australia’s most innovative travel company

Leading Australian travel management company Corporate Travel Management (CTM) has been recognised as the most innovative travel company in the country, and one of Australia’s most innovative businesses.

CTM was recognised last night at an awards ceremony for BRW’s Most Innovative Companies, with the judges recognising the company’s in-house software development and highlighting CTM’s industry-leading SMART Taxi app.

The app matches employees from the same company arriving at an airport within 15 minutes of each other, providing their colleague’s contact information to facilitate a cab-share.

The savings can be significant; CTM’s data shows taxis can account for up to 20 per cent of business travel expenditure but less than 5 per cent of taxi share opportunities within businesses are acted on.

Since its launch the app has sent more than 17,540 text messages, saving clients tens of thousands of dollars.

CTM Chief Marketing and Technology Officer Tom Clark said it was gratifying for industry experts to recognise the company’s focus on continuous improvement.

“We are proud that our investment in technology and simplifying travel management is paying dividends for our clients,” Mr Clark said.

“Recognition and industry awards are important, but it is the recognition from our customers for the impact we are able to have on their business, and their bottom line, that drives us to continue to improve our products and services.”

CTM has developed industry leading software applications which enable corporate customers to find the ideal travel dates to maximise savings, and innovative solutions such as an application which connects travellers from the same company in order to share taxis from their destination airport.

“Each of our technology developments have been driven by feedback from our customers or our employees,” Mr Clark said.

“They identify challenges in the corporate travel environment which some consider a cost of doing business, but we consider an opportunity to simplify a processes or find new savings.

“In a recent survey, 98% of our customers rated highly our technology offering and our client feedback loops suggest that technology and innovation are key factors in their decision to work with CTM. As such, we know we need to keep investing to stay ahead of the game.”

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